Creative Economy Statistics

Consumers are Mobile, So Content Must Be Mobile Too
  • Mobile will account for 72% of digital ad spend by 2019, driven by consumer trends. US adults spend 2 hours, 51 minutes per day with mobile devices. (eMarketer, March 2015)

  • A study by HookLogic and Market Tree found that 46% of consumers have made a purchase on a smartphone. (AdWeek, August 2015)

  • The Media Rating Council (MRB) found that 47% of online marketing campaigns did not have consistent viewability, and cited mobile screens as the key reason for the poor results. (Media Rating Council, July 2015)

  • Research from comScore indicates that the amount of time spent with digital media on smartphones grew by 90% over the past two years, and digital media usage on tablets increased by 64% during the same period. (Wall Street Journal, August 2014)

  • Harris Interactive and Jumio found that 56% of smartphone owners have abandoned a mobile transaction. (AdWeek, August 2014)

  • Typical users check their mobile device 150 times per day. There are 4x as many phones in use as there are PCs. (IBM Research, February 2014)

  • According to a Millward Brown study, multiscreen marketing is the second biggest priority for digital marketers in 2015, second only to big data. (Marketingprofs, July 2015)

  • Ad recall is 13% higher when consumers are served ads on mobile, tablet, and desktop than when ads are served on desktop clients alone, according to a study by Undertone. The cross-platform ads achieved 43% recall, compared with 38% for desktop-only ads. (AdWeek, July 2015)

  • Typical users check their mobile device 150 times per day. There are 4x as many phones in use as there are PCs. (IBM Research, February 2014)

  • More than 25% of email-driven purchases were completed via mobile in Q2 2015. (Econsultancy, September 2015)

  • In the 2014 holiday shopping season, over 47% of online traffic came from mobile devices, according to The Trade Desk. (AdWeek, September 2015)
Interactive HTML5 Content Engage Consumers
  • Technology firm Marchex research shows that HTML5-enabled click-to-call actions will enable one trillion dollars in commerce this year. (AdWeek, July 2015)

  • A Target campaign featuring interactive click-to-shop capability led to a 260% increase in brand recall and a 236% increase in brand likeability. (Chief Marketer, June 2015)

  • Gartner analyst Nick Jones identifies HTML5 as “one of the Top 10 mobile technologies for 2015 and 2016”, noting its ability to deliver applications across multiple platforms. (Gartner, February 2014)

  • Of all technologies for building native or Web apps, HTML5 shows the strongest growth at 20%. The number of developers using HTML5 has steadily increased, from 33% in 2013 to 39% in 2015. (App Developer Magazine, October 2015)
Enterprises are Investing in App Development and Management
  • IT organizations will dedicate at least 20% of their software budgets to mobile app development and management by 2016. (Gartner, June 2015)
  • In a 2015 survey, 56% of digital marketers cited viewability across browsers and devices as a major obstacle to their digital marketing initiatives. (eMarketer, June 2015)

  • In a Market Measurement survey, 41% of media company executives cited expanding their company's mobile revenue model as a primary technology focus. (eMarketer, August 2015)

  • According to a recent CMO Council report, 23% of marketers devote 10-25% of their budget to visual content, and 39% of marketers believe that their organization needs to allocate more budget dollars to visual content. (ClickZ, August 2015)

  • More than 70% of US media company executives are concerned about their company's ability to reach consumers through digital, social, and mobile channels, according to a study by Market Measurement. (eMarketer, August 2015)

  • A study by Fractl and Moz found that 63% of Snake People use ad blocking software, and only 6.5% of consumers think mobile ads are "highly relevant." (AdWeek, September 2015)
Web Technologies Enable the Freelance Economy
  • Approximately 34% of the total workforce freelances today, and that number is expected to grow to 50% by 2020. (Forbes, November 2014)

  • 69% of US freelancers say technology has made it easier to work, and 77% say the best days for freelancers are ahead. (Freelancers Union, September 2014)

  • According to the 2015 Freelancer's Report, 65% of freelancers say freelancing is more respected today than it was three years ago, and 35% of freelancers report an increase in demand in the past year.(ConsulTeams, September 2015)

  • 60% of freelancers in 2015 said they started freelancing by choice rather than necessity, up from 54% in 2014. (Fast Company, September 2015)
  • Self-taught developers, in general, prefer newer languages to legacy ones. 45% of HTML5/JS developers do not have a computer science degree, and 28% of HTML5 developers are self-taught. (Developer-Tech, October 2015)

  • The most recent "Developer Economics: State of the Developer Nation" report reveals that, in North America, HTLM5 is the primary development language, the first choice of 47% of developers, outpacing Swift, Java, C, and other languages. Cloud developers are more likely to be generating greater than $5,000 per month, as compared with other developers. (Developer Economics, October 2015)
The App Store is a Broken Model
  • Apple captures 80% of Apple App Store revenues, while less than 15% of revenue goes to app creators. The majority of that creator revenue, 90%, goes to 12% of developers. (VisionMobile Blog, August 2014)

  • The Apple App Store's TIE ratio has dropped 59%, from a peak of 81 in 2010 to 48 in June of 2015. This indicates that the App Store is in decline. A decreasing TIE ratio indicates that users are consuming less content on the platform, and is used by industry analysts as a leading indicator of a platform's long-term health. (TechCrunch, September 2015)

  • Fragmentation is a key problem for Android development. Open Signal found that 24,093 different Android devices from 1,294 different manufacturers were active as of August, 2015. (Open Signal, August 2014)