Why is it that in this modern day and age, everything about apps is frustrating?
We use these little icons which cover our phones hundreds of times a day. Yet so many negative user experience and complaint forums exist, picking the top four was honestly very difficult. But without further ado, here are the Top Four Reasons Apps Sucks:
We live in a society where everything is urgent. We want everything to be available whenever we want it. We want that pizza delivered to our door instantly. And that means we expect apps to fit those needs. According to this study by Reuters, 98% of users stressed that this instant gratification matters. More than 44% percent of people immediately delete an app if it takes more than 1 to 2 seconds to work(whether that’s due to freezing, crashing or taking too long to load data), and another 38% percent delete the app if they struggle with it for longer than 30 seconds. Bottom line: Fast, quality performance matters. If you can’t deliver that, then the pizza is never getting ordered in the first place.
2. Really ANOTHER Update?
Every time I go to check my phone to see if I have any texts, emails, or other notifications, without fail there is ALWAYS at least one red number on the App Store icon telling me I need to update an app. How is it that at this day-in-age we are still making users patch technology manually? Users don’t want the hassle. It was already hassle enough getting them to download it in the first place. And if by chance they do update the app, what happens if they don’t like it? Sorry that’s it, there’s no way to re-download an older version. And the cycle continues until the next latest and greatest version 2.567-A is released. Bottom line: Updates are an unwanted hassle, which most consumers put off until the app all but stops working.
3. Size Matters
I don’t know how, but ever since I’ve had my iPhone I feel as though this message has been popping up. Whether going to take a photo, record a video, or download an app somehow my storage is always “almost full.” There’s nothing more frustrating than finally getting around to updating that app you’ve been meaning too, only to discover in order to make room you need to delete 7 videos, 16 text conversations, 231 pictures to make have enough room. Seriously there are countless sites just like this one dedicated to helping users manage storage a…Bottom line: app size is huge, literally. There’s no way a user will download your app to get the”free chips with sandwich purchase” coupon, if they have to rearrange their entire phone in the process. Looks like they’re just going hungry instead.
4. Wait, my battery is how low?
Another top frustration found recurrently in articles like this one, is how quickly apps drain the already sad battery-life of many mobile phones. Yes, your snazzy, new music streaming app may be great, but if after using it for only 20 minutes, my battery percentage is down to 22%…Houston, we have a problem. Users in are very sensitive to battery life because it is their main source of information and connection to the world. So if an app threatens that life line: game over. Bottom line: No one is going to use an app, if their phone is dead.
That’s a wrap folks. These are only my top four reasons, but there are many things about native apps that rub users the wrong way. Fortunately, with HTML-5 becoming the new standard we now have Web Apps as an faster, more reliable alternative.